What cookies are and how we use them
Cookies are small text files that a website stores on your device to remember information between page loads or visits. They help websites function, measure performance, and provide features such as remembering preferences. We use cookies in three ways. First, essential cookies support core operations like security, network management, and remembering that you closed the cookie banner. Second, analytics cookies help us understand how visitors use the site so we can improve page performance and content layout. Third, marketing cookies support advertising measurement and optional remarketing. The last two categories are disabled until you choose to enable them. We also use similar technologies such as localStorage to remember your consent settings. Most cookies do not identify you directly. Where IP addresses or device identifiers appear, they are used for security, basic operations, or aggregated statistics, consistent with our Privacy Policy.
Types of cookies we use
Essential
Required for the site to function. These include security tokens, load balancing, and consent storage so we remember your choices. They are set automatically and cannot be turned off in our systems. Examples: session management, csrf protection, cookie_consent_status. Retention ranges from the active browser session to up to 12 months for preference storage.
Analytics
Used to understand page views, navigation patterns, load times, and similar metrics. We work with privacy-focused settings such as IP masking when available. Analytics cookies activate only after you click Accept All or turn on Analytics in the preferences panel. Typical retention for aggregated analytics reports is up to 14 months, which helps us compare year over year trends without storing unnecessary detail.
Marketing
Supports personalized advertising and conversion measurement. These technologies may connect visits on our site to advertising platforms to understand which campaigns lead to actions. Marketing cookies are off by default and are enabled only when you give consent. Retention can be up to 540 days, which aligns with common advertising settings used for frequency capping and attribution windows.
How to manage your preferences
You are in control of non-essential cookies. When you first visit, a small banner appears with three options: Accept All, Reject Non-Essential, or Manage Preferences. Choosing Accept All turns on analytics and marketing cookies. Selecting Reject Non-Essential keeps only essential cookies active. Manage Preferences opens a panel where you can enable or disable analytics and marketing independently. Your choices are stored in localStorage for up to 12 months so you do not need to decide again on every visit. You can reopen the panel any time by clicking Manage cookie preferences in the site footer. You may also clear cookies using your browser settings, which removes stored identifiers and resets consent. If you use multiple browsers or devices, set your preferences on each one. Our controls are designed to be accessible with keyboard input and screen readers.
Third-party tools and measurement
We may use analytics and advertising technologies to understand site usage and the effectiveness of our outreach. Examples include Google Analytics 4 for aggregated traffic insights and advertising tags that help measure actions such as form submissions. Where possible, we implement settings that limit data to what is needed for measurement and improvement. These tools set their own cookies when activated by your consent. They receive information such as cookie identifiers, approximate location based on IP, device type, and pages visited. We do not use these tools to build profiles around sensitive categories. Data shared with providers is handled according to their policies and is used to operate analytics or advertising services on our behalf. If you turn off analytics and marketing cookies in our preferences panel, these tools do not load.
Retention, changes, and contact
Essential cookies generally last for the duration of your session, while preference cookies can persist for up to 12 months. Analytics data is typically retained for up to 14 months and marketing identifiers may last up to 540 days if you have enabled those categories. We review our cookie usage and may update this page when tools or settings change. Material updates appear on this page with clear language so you can understand what has changed. If you have questions about cookies on Dataplexy, you can reach us through the Contact page or by using the details in the footer. Our business address is 100 King Street West, Toronto, ON M5X 1A9, Canada and our phone number is +1 (416) 647-8214. For privacy questions, please refer to our Privacy Policy, which explains how we handle data rights and requests.