Privacy Policy

1) Cookie categories

We use cookies and similar technologies to operate this site, understand performance, and deliver advertising where permitted. Cookies are small text files that your browser stores. Below are the three categories we use and how they work.

2) Marketing cookies — sub-disclosures

3) Consent requirements

4) Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: cookie identifiers, conversion events, anonymized behavioural data, remarketing lists. Governed by Google’s Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta’s Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties. Google and Meta may use this data across their own platforms according to their policies.

5) Lead forms and contact requests

When you submit a contact form, request a guide, or otherwise register interest in our content, we collect the information you provide. This typically includes your full name, email address, phone number (if voluntarily provided), and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where an ongoing service relationship exists, performance of a contract (GDPR Art. 6.1.b). Retention: form submission data is retained for up to 2 years from the date of submission unless a longer period is required by applicable law. You may request deletion of your data at any time by contacting us at [email protected]. A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6) Google services and advertising

7) Meta advertising services

8) Prohibited content self‑declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to weapons, controlled substances, counterfeit goods, unlicensed gambling, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies fully with the respective platform policies.

9) Landing page integrity

The content of this website accurately represents the informational resources described in any advertisements. No bait‑and‑switch practices are used. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. We do not use cloaking, automatic redirects, or content variation by traffic source.

10) Children’s privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. If you believe we have received data from a minor, contact us at [email protected].

11) International data transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us.

12) Your rights (GDPR Articles 15–22)

If you are located in the EEA or UK, you have the following rights: access (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction (Art. 18), portability (Art. 20), objection (Art. 21), and the right to withdraw consent at any time (Art. 7.3). To exercise any right, email [email protected]. We will respond within 30 days. You may also lodge a complaint with your local supervisory authority. EU users: https://edpb.europa.eu • UK users: https://ico.org.uk

13) What data we collect

• Full name
• Email address
• Phone number (if provided in a form)
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, purchases)

14) Legal basis for processing

• Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
• Analytics data: consent (Art. 6.1.a)
• Marketing and remarketing data: consent (Art. 6.1.a)
• Security and fraud prevention: legitimate interest (Art. 6.1.f)

15) Retention periods

• Contact form submissions: 2 years
• Analytics data (GA4): 14 months
• Marketing cookies (Google Ads): up to 540 days
• Email communications: duration of relationship + 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

16) Changes to this policy

If we make material changes to this Privacy Policy, we will notify users via a homepage banner at least 14 days before the changes take effect. We encourage you to review this page periodically to stay informed about our practices. Continued use of the site after an effective date constitutes acceptance of the updated policy.